IN 2010 HOOKED FISHING WAS FORMED BY GREG AND LUKE HUMPHREY. FISHING WAS A PASSION PASSED DOWN FROM THEIR GRANDPA ED HUMPHREY. TO HONOR HIM, THEY INCORPORATED HIS NAME INTO THE HOOKED FISHING LOGO. TODAY, HOOKED FISHING IS A SUBSIDIARY OF ILINE, A COMPANY OWNED BY GREG AND HIS DAUGHTER LIA. THE PASSION TO PRODUCE CREATIVE DESIGNS AND HIGH QUALITY APPAREL IS SHARED AMONGST THE TWO.
